I began my journalism career writing technology columns for The Independent and Time Out. Since then, I’ve expanded into multiple industries and topics—from global finance and business to interviews and travel stories—developing a talent for deep research and adaptable writing.
My work has appeared in prestigious national and regional outlets, including The Guardian, The Independent, Reuters, FT Magazine, Wallpaper, CNBC European Business, United Rhapsody, Delta Sky, Virgin Australia, Virgin Atlantic, Time Out, Tatler, Portland Mercury and Portland Monthly.
I’m also a copywriter and storyteller for eminent brands, including Unilever, NatWest/RBS bank, Airbus, Visit London, Visit Las Vegas, Sappi, Bose and the Department of Health. I craft clear, purposeful narratives that capture each brand's distinct voice while building connections with their audience and delivering on their key objectives.
As well as long-form writing, I’ve been in the deep end with SEO-driven blogs, case studies, guides, books, newsletters, brochures, interviews, ghost-written articles, LinkedIn and Instagram videos and documentary scripts.
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Virgin Australia: Hipster Holidays
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The Simple Sandwich
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The Enchantment (and Occasional Bummer) of Old Wine
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The New American Cuisine
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Guardian Labs: The 10 Best Vegas Hacks That Only a Local Would Know
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Digging Deep (Truffle Hunting)
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Delta Sky: Time Out in Portland
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Edible Portland: ¡Salute! to ¡Salud!
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New List Item
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Future Proof: Six steps to tomorrow’s flexible packaging
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How can we solve the problems that come with our addiction to consumer convenience?
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Print and Digital Synergy Boosting Marketing Success
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RIT Lab: How Sappi’s investment in cutting-edge AI research is paying dividends for sales and customer service
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Sofas Are For Sitting On
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Why digital printing is changing the print industry for the better | Sappi Papers